Goal
Increase the user retention in early stages (repeat orders from activated users)
Levers
Engagement - Push notifications, re-marketing
Product marketing - Homepage, Product pages, Sale, Reviews
What will this document contain?
- User journey after placing the 1st order
- Pain points of buying/browsing journey - why they do/do not order again
- Repeat purchase touch-points, triggers and experience
- Recommendation to increasing repeat purchase
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<img src="/icons/view_gray.svg" alt="/icons/view_gray.svg" width="40px" /> Want to skip the research and view solutions only?
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🔍 Research: User Persona
🙋🏻♀️ 1. Ideal Customer Profiles
🎢 2. User Journey Mapping
🏆 3. Proposed solutions
The End.
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<img src="/icons/following_blue.svg" alt="/icons/following_blue.svg" width="40px" /> Let’s connect
👥 Connect on LinkedIn
🎧 Schedule a meeting
💬 Talk on WhatsApp
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<img src="/icons/user-circle-filled_blue.svg" alt="/icons/user-circle-filled_blue.svg" width="40px" /> About me
- I am a self-taught growth marketer focused on understanding every Indian user, their behaviours, preferences and thought-web
- Languages- Data, English, Hindi
- Professional experience of 4+ years
- Previously, Growth Manager at Navi Finserv – foundational marketing for various products.
- Currently
- On work - Searching for growth leaders solving for India to work with
- Off work - Busy being ‘that new kid’ in the gym who has no idea what she’s up to but seems to be loving it, ‘that creative, digital artist’ friend to all my friends’, and the winner of ‘New month, New hobby’ Dundies 🏆
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Spotted: Most likely pushing a copywriter, a designer and an analyst to pull through another stellar campaign :)